At Mobile World Congress global cloud communications platform Infobip has introduced its Rich Communication Services (RCS) Business Messaging Solution to enable MNOs and enterprises to engage with customers and create memorable experiences by delivering rich conversational messages.
According to tech analyst Juniper, RBM usage will grow from just under one billion users in 2023 to more than two billion by 2028. Moreover, Juniper expects RBM traffic to increase by 350% in the next five years. Given this growth, Infobip has launched its RCS Business Messaging Solution to enable MNOs to offer RCS Business Messaging to enterprise customers on their network, whilst providing the MNO control and analysis of the traffic. By introducing the innovative solution, Infobip is driving the growth of the whole messaging ecosystem and increasing the reach of Rich Business Messaging.
Benefits of Infobip’s RCS Business Messaging Solution for telecoms include:
Branded and verified sender: keeps messages secure and aligned with logo, name, and colors
Great first impression: full RCS capabilities, including images, video, documents, and rich card carousels
Clickable buttons for easy responses: incorporate a range of customized, action and reply buttons to boost message engagement rates
Metrics on messaging performance: track message delivery and customer engagement with detailed campaign metrics such as delivered, seen, and clicked
Infobip enables telcos and enterprises to benefit from RCS Business Messaging through its Messaging-as-a-Platform (MaaP) service. Infobip’s MaaP solution, which sits on top of Google’s Jibe RCS platform, provides RBM agent lifecycle management. MaaP provides messaging benefits, including throughput control, content and spam control, whilst Infobip’s wider CPaaS offering enables connectivity with other Mobile Network Operators (MNOs). Operational benefits include detailed billing and reporting, faster brand and partner approval, additional user control, and managed service options.
2024 is an important change for RBM following Apple’s planned support for RCS on its operating system and with the expected growth in RCS Business Messaging users and traffic over the next five years. When 85% of Mobile Network Operators are yet to adopt RBM, we see this as a significant opportunity to help MNOs and enterprises seize the benefits of RCS Business Messaging and deliver rich conversational messaging for customers. Through our RCS Business Messaging and MaaP solutions, we can help MNOs launch RCS Business Messaging and enable them to monetise it more quickly by being both their technical and business enablement partner in RCS.
