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Community, Infobip Create Global Mobile Messaging Platform for Brands, Artists & Celebrities

Community, Infobip Create Global Mobile Messaging Platform for Brands, Artists & Celebrities Image Credit: marchmeena/Bigstockphoto.com

Infobip and Community, a messaging and engagement platform that connects global entertainment brands, have joined forces to unveil an expanded global mobile messaging offering. This partnership marks a significant milestone for both companies, enabling Community to extend its reach internationally and providing Infobip with enhanced access to the North American market.

With Infobip's robust technical infrastructure and extensive network of relationships, Community is now poised to engage global audiences like never before. Infobip's backend capabilities and cutting-edge tools will seamlessly integrate technologies such as WhatsApp messaging into Community's platform.

This collaboration empowers major brands, artists, celebrities, and properties that utilize Community to connect with their worldwide fan bases through personalized, precisely targeted mobile messages. The initial launch of select properties resulted in signups from over 100 countries within just 90 minutes. 

For Infobip, this partnership represents a strategic entry into the large North American market, while Community leverages the opportunity to expand its global footprint. Together, they have achieved a successful launch and unlocked a range of capabilities through their technical collaboration.

Josh Rosenheck, Co-Founder and Chief Product Officer, Community

Through this strategic partnership with Infobip, Community is positioned to reach new heights by connecting our customers to new audiences and experiences across the globe. In addition to the value this brings to our existing business, I’m particularly excited about the opportunity to serve international customers in need of innovative ways to scale their audience engagement.

Ivan Ostojić, Chief Business Officer, Infobip

Infobip is thrilled to partner with Community to bring the power of personalized mobile messaging to a global audience. This collaboration exemplifies our commitment to enhancing customer engagement and communication experiences worldwide.

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Author

Andrea Y. Lavannya is the Senior Editor and Vertical Analyst - Telco and Techco, at The Fast Mode. Andrea covers global telecom markets, operator revenue strategies and emerging business areas, and heads thought leadership development in areas relating to CSPs, MNOs, MVNOs, MVNEs and cable.

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