Victoria's Secret & Co. (VS&Co) and Google Cloud have announced a strategic, multi-year partnership. Victoria's Secret & Co. will leverage Google Cloud's AI and generative AI technologies to create more personalized and inclusive online shopping experiences for its global customers. Through this partnership, VS&Co will also leverage Google Cloud's AI technologies to improve customer and associate experiences and drive operational efficiencies within the business.
Under the new, multi-year partnership, the brand will explore a new generative AI-powered conversational assistant, created with Google Cloud's AI platform, Vertex AI. The goal of the conversational chatbot is to provide shoppers with tailored product recommendations and helpful advice based on personal preferences and life experiences.
These new technology initiatives build on Victoria's Secret & Co.'s recently introduced, AI-powered product search feature that uses Google Cloud's Vision API Product Search technology to help users to find a specific product by simply dropping an image into the website's search bar. For example, a shopper can upload a photo of a bra from an earlier product lineup and immediately get product recommendations for current bras with a similar fit and style.
Chris Rupp, Chief Customer Officer, Victoria's Secret & Co
The integration of Google Cloud's AI and generative AI technologies will not only improve the online shopping experience for our customers, but also will empower our internal teams to drive innovation across various business functions. This partnership signifies a new era for Victoria's Secret & Co., where cutting-edge technology meets our passion for enhancing the customer journey and reinforcing our position as a leader in retail.
Murali Sundararajan, CIO, Victoria's Secret & Co
We are strategically implementing AI to help us better use data to benefit our customers and enhance internal processes. We're excited about the potential use cases including international expansion planning to marketing development and supply chain optimization. These initiatives could not only streamline our operations but also enable us to better meet the needs of our customers and associates.
Carrie Tharp, CP, Strategic Industries, Google Cloud
Victoria's Secret & Co.'s use of AI and generative AI to fuel its strategic growth plan illustrates how retailers can practically use these new technologies to deliver the full potential of their brands. From building tailored experiences that resonate with shoppers, to transforming how new products are developed and delivered, Victoria's Secret & Co. is at the forefront of retail innovation.
