Trace, the only company that automatically delivers individual player highlights, today announced PlayerFocus, an industry-first AI powered video highlights service. PlayerFocus captures and delivers the game the way parents want to watch it – focused on their son or daughter. PlayerFocus also offers a range of flexible pricing options to eliminate payment friction that comes from needing the whole team to agree, providing a more affordable and convenient experience for a greater number of soccer parents and clubs.
Built on Trace’s AI technology, PlayerFocus tracks, spotlights and zooms in on each player for an enhanced post game viewing experience. After the game, each player is sent a playlist of their own highlights, unlike other solutions that require a player, parent or coach to spend hours editing raw footage.
Perfect for busy parents and coaches, PlayerFocus’ short form and personalized video highlights meets consumers where they are, delivering the content they want to watch. Parents can rewatch their favorite moments, relive emotions, review plays to help their child improve, and share the best moments with family, friends and recruiters.
Parents and coaches can sign up for PlayerFocus just how they would sign up for streaming services like Netflix or AppleTV+. And just like those streaming services, highlights are available on-demand, 24/7.
Parents can subscribe to all their child’s highlights for $15 per month. Additionally, Trace offers a subscription plan for teams and clubs looking to unlock player highlights for every player. The flexible pricing structure makes it easier than ever for families and teams to get started with video.
Coaches who use video for player development can easily search each player’s playlist and quickly find the most teachable moments without sifting through hours of raw video.
Anna Montarana, a De Anza Force Soccer Club parent
Trace is my ultimate 'mom goal' I use it to celebrate my son’s accomplishments and share highlights with family who can’t see my son play regularly. I’ve also seen growth in ways I didn’t expect for my son. When he’s not the one who got the ball in the goal, he understands it’s not only about scoring but about everything he did to make that happen. That has been a culminating moment for us.
David Lokshin, CEO of Trace
As parents, we love our kids and want to celebrate their wins and learn from their losses together. Even more, we want to return to that emotion that we felt inside on that amazing goal or that special play. With this new offering, we are making it easier and more affordable than ever for parents to access their son or daughter’s highlights.They can enjoy watching the game, knowing that every play is captured.
Jeff Baicher, Director of Soccer at De Anza Force
Our players understand they are the biggest influence in their own development. Trace shares our vision of putting the player front and center with highlights that save us time and help us zero in on what each player is doing and contributing from their position. When you have kids who are totally engaged, love to watch themselves play, come to practice and immediately start talking about the game highlights from the weekend – we’ve won. There’s really nothing else to it.
