Varnish Software, a leader in caching, streaming and content delivery software solutions, and industry analyst firm STL Partners announced new research into the fast-changing trends, challenges and opportunities shaping the future of digital content creation, consumption, monetization and delivery.
The new report includes key strategies that telcos, CSPs, content providers and others can begin implementing today to improve web & API performance, ensure resilience during high concurrency, deliver low latency content and support next-gen use cases.
“From the rise of live, high-quality video streams on multiple devices to increased 5G rollouts, new technology is radically and rapidly changing the landscape. These massive advancements are creating new expectations for content while unlocking opportunities for businesses to monetize their infrastructure and assets,” said Ulrika Cederskog Sundling, Chief Growth Officer at Varnish Software. “
Using edge to support content delivery networks will be one of the biggest advantages, enabling any organization to cache content closer to end users, in a flexible and scalable manner.”
Of note, the research found that the edge computing market will generate $178 billion by 2026, with edge content delivery contributing to 18% of total addressable revenue. This change will be pivotal to delivering and scaling higher quality OTT video and live streaming, data-heavy software updates, more immersive digital experiences, and the growing need for seamlessly accessible content on a myriad of mobile and IoT devices.
“The way we create and consume digital content is undergoing a significant shift, with an ever-increasing amount of content alongside changes in viewer expectations and new experiences being offered,” said Ani Keshishyan, Consultant, STL Partners. “Rapidly, we see edge computing, hardware and software disaggregation, and more performant infrastructure as key pillars supporting next-generation content delivery. Varnish Software is at the forefront of these key trends.”
Research was conducted via in-depth interviews with senior executives from leading video service providers, streamers, video technology companies and other major industry players impacted the most by the evolution of content. The study also builds off of STL Partners’ other recent edge computing research.
