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AIS Thailand Selects W-Locate for SIM-Based Enterprise M2M LBS Service

Somchai Lertsutiwong, CEO of AIS Image Credit: AIS Thailand

Thailand’s largest mobile operator, AIS, Wednesday announced the launch of Mobile Track and Trace, an enterprise-specific SIM-based location-based service (LBS) powered by W-Locate’s XimLoc. 

The Mobile Track and Trace brings improved indoor tracking and M2M capabilities to AIS corporate subscribers and is the world's first enterprise specific SIM-based LBS solution, according to a statement by W-Locate. W-Locate added that XimLoc runs as an algorithm on a mobile device’s SIM card, providing operators the ability to offer location based services without aditional hardware. W-Locate's XimLoc solution is based on GSMA’s OneAPI initiative

The collaboration with W-Locate and XimLoc highlights our commitment to deliver the highest quality service to our customers by developing strong relationships with leading partners.What we saw in XimLoc was a solution that markedly improves on the indoor capabilities of current GPS-based LBS tracking solutions. This key feature is helping us expand our business services portfolio.

-           Somchai Lertsutiwong, CEO of AIS

The are proud to have partnered with AIS to develop Mobile Track and Trace for its business customers, In the next couple of years, the LBS M2M market is going to be hugely important for mobile network operators as they look to expand their enterprise focus. A SIM-based solution such as XimLoc not only opens up better indoor tracking capabilities, but also enables operators to play a defining role in the evolution of the wireless M2M market.”

-            Stevie Ooi, CEO of W-Locate

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Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

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