This project is key enabling next step in the roadmap of Allente’s next-generation super-aggregated TV services for Sweden, Norway, Denmark and Finland.
Acknowledged UX trailblazer 3SS created 3Ready Control Center 3.0 so that operators can carry out real-time management over presentation of content, features and branding of all service apps from one unified location.
Super-aggregators can gain a distinct competitive advantage through the ability to curate content across all sources, including third-party providers, and delivering a highly personalized experience across all screens. Operators get greater-than-ever utility and flexibility: they can manage multiple service brands and all client apps, including connected TVs, STBs, tablets, smartphones, etc, in a streamlined and highly efficient manner.
Allente’s editors can make necessary UI/UX adaptations in a visual way, and all its apps automatically retrieve and apply them without code changes. Consistent, stable and scalable cross-device user experiences result, with dramatic savings in time and effort.
The deployment of 3Ready Control Center is Allente’s latest rollout of 3SS innovation across its TV business. The operator is implementing 3SS’ state-of-the-art UX technology across all of its devices, and subscribers are set to enjoy great experiences on LG and Samsung smart TVs, Android TV, and iOS and Android mobile devices, as well as STBs.Allente and its customers will also benefit from seamless integration of 3Ready Control Center 3.0 with ContentWise’s UX Engine.
This technology combination increases customer engagement with user experiences that are personalized in real-time. ContentWise helps media brands deliver rich, bespoke, and smart digital UX at every touchpoint. Its AI and ML rich technology processes user data and content metadata to dynamically orchestrate and personalize UX, providing each subscriber with an individualized experience. Going far beyond simply generating better recommendations, the 3Ready+ContentWise combination harnesses AI and ML to create a personalization powerhouse that delivers a leading edge, highly adaptive UX closely aligned with each viewer’s interests and tastes.
