Ukrainian OTT platform SWEET TV has adopted a set-top box by inext, a Ukrainian company that specialises in the development and production of Android STB and media players for B2B and B2C markets.
Business partnership started in 2017 when SWEET.TV’s management contacted ROMSAT – an exclusive distributor of inext set-top boxes in Ukraine, in order to make a joint product.
“The benefit that operator gains when opting for inext’ STB - is an ability to completely control the user's device”, - mentioned Maksym Schygol, product-manager inext at ROMSAT, “With the help of inext Alcatraz system, you can not only see STB’s Model name, MAC address, Serial Number, Last IP address, and Activity status, but also you can deactivate it or send a warning to the user that stops paying for his/her subscription”.
It's the unbelievable energy, positive attitude and ambitions to change the game by both parties that led to a successful release of the product to the mass market. The number of 100 000 devices was topped by the end of 2021.
“We offer a high quality up-to-date media player with all features that are available for SWEET.TV service with its price lower than it actually takes to purchase an average 32-channel TV tuner”, said Pavel Sidorov.
