Mux, the leading video infrastructure platform, recently announced that TV Apps solution provider Norigin Media has integrated Mux Data into its TV App Framework.
Consistent QoE across Connected-TV and other devices pose challenges for TV app creators. This includes fragmented device manufacturers, video players, and the display of ads to consumers without compromising QoE on TV Apps. Mux Data, the first platform that traverses these disparate video technologies has now been integrated via Norigin Media´s Tracking Manager and React-based TV App Framework to help organize all the analytics for collection by broadcaster streaming TV services, giving them reliable QoE measurements.
Norwegian National Broadcaster´s streaming TV flagship TV2 Play, is among those who use this integration between Norigin Media and Mux.
Mux Data is a real-time analytics platform used by some of the largest video brands in the world, including TF1, ATP, RTBF, Swisscom, and more. Mux Data helps product, engineering, and operations teams monitor and improve video streaming performance by measuring the QoE of every stream. Now Mux Data ships as a plug-in through Norigin TV App Framework’s SDK for all devices including Mobiles or Smart TVs.
Norwegian digital terrestrial television network distributor TV2 is the first major broadcaster in Scandinavia to leverage Mux Data through Norigin Media’s TV App Framework, measuring connected performance that reaches more than 90 percent of all households in Norway.
Tor Egil Alvær, from TV2 Norway
We appreciate the user-experience data provided by Mux, which makes it easy to quickly sort through complex data to identify problems, leading to longer viewing sessions and higher customer satisfaction. We use the React-based TV Apps from Norigin Media to ensure a great user experience on all Connected TVs, which makes service operation extremely simple across product and customer support teams.
Ajey Anand, CEO of Norigin Media
Our TV App framework for Connected TVs can now leverage powerful analytics about performance by adding Mux Data. This visibility makes it much easier for broadcasters to verify that their TV app users are having great experiences, while more easily pinpointing and correcting any QoE issues before users experience them.
