Birdstep Technology, this week has unveiled Always-Smartest-Connected (ASC), a next generation solution to provide real-time view of the networks’ Quality of Service (QoS) characteristics of both the cellular and Wi-Fi networks based on crowd sourced data from the EasySmart smartphone client deployments across the network.
Birdstep´s EasySmart™ with Intelligent Network Selection and ACS augmented by the company’s SmartANDSF server forms an intelligent HetNet solution.
The Oslo, Norway-based Birdstep, a leading provider of Intelligent Network Selection for cellular and WiFi heterogeneous networks (HetNet’s), said that the solution is currently being trialed with mobile network operators. With Birdstep’s EasySmart, operators can allow subscribers to seamlessly move between different connections within a HetNet environment such as Wi-Fi and cellular, based on business logic provided to the EasySmart Smartphone client through Birdstep’s SmartANDSF Policy Server, added Birdstep.
“It’s no longer only about the wholesale offload of data to Wi-Fi. It is increasingly becoming important to the operators’ business models to deliver Experience Continuity, which can only be achieved using Always Smartest Connected (ASC) technology. The mobile operators’ needs are rapidly evolving beyond simple offload as a way of coping with increasing mobile data traffic more efficiently than just building out the cellular infrastructure. While traffic growth remains the single biggest driver of data offload, the emphasis has changed subtly from shunting data to Wi-Fi, to selecting the best available network through intelligent application of real time analytics and ensuring Experience Continuity. Always Smartest Connected will allow operators to deliver compelling services to their customers, further differentiating themselves from their competitors. The role of Birdstep’s actionable EasyAnalytics and Intelligent Network Selection will be key in delivering Experience Continuity to the mobile operator’s end users.
- Lonnie Schilling, CEO of Birdstep
