thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, has signed an expanded, multi year agreement with BT to provide cloud-based video management system to IP-based set-top boxes. thePlatform's open architecture-based mpx system will serve as the cloud-based, central video publishing system for BT TV. The solution will be integrated with pre-existing systems and solutions within BT across areas such as content delivery, customer premise equipment (CPE) and user interface software.
At the same time, thePlatform will continue its current service in providing back-end video management system for BT's new YouView+ box, a IP-based TV service.
thePlatform which now serves over one million subscribers in the UK, said that the mpx provides easy workflow management of video ingest, metadata management, data coordination with recommendations engines, subscriber management, viewing rights enforcement, and automated video publishing to set-top boxes.