thePlatform Expands Role in BT, selected for BT TV's Centralized Video Publishing System

thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, has signed an expanded, multi year agreement with BT to provide cloud-based video management system to IP-based set-top boxes. thePlatform's open architecture-based mpx system will serve as the cloud-based, central video publishing system for BT TV. The solution will be integrated with pre-existing systems and solutions within BT across areas such as content delivery, customer premise equipment (CPE) and user interface software.

At the same time, thePlatform will continue its current service in providing back-end video management system for BT's new  YouView+ box, a IP-based TV service. 

thePlatform which now serves over one million subscribers in the UK, said that the mpx provides easy workflow management of video ingest, metadata management, data coordination with recommendations engines, subscriber management, viewing rights enforcement, and automated video publishing to set-top boxes.  

At BT, we're committed to bringing UK subscribers an exceptional in-home video experience, and thePlatform plays a critical role behind-the-scenes to make that happen. By expanding our relationship with thePlatform, we are leveraging their locally hosted infrastructure and secure cloud-based software to give us the speed, flexibility and scalability required to meet our evolving needs."

-        Greg McCall, Chief Operating Officer for television and content at BT

"BT remains a global pioneer by adopting a cloud-based video architecture for its next-generation TV service. We're extremely proud to sign this new multiyear agreement with BT to help manage their video publishing efforts. BT's approach serves as a model for other global pay TV operators that are seeking more efficient and scalable ways to centralize video publishing via IP-based devices."

-       Marty Roberts, co-CEO of thePlatform

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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