Comviva, the global leader in mobility solutions, on Thursday announced its exciting new capabilities to help Communication Service Providers (CSPs) deliver personalized customer experience at scale and drive growth.
The new launch marks an acceleration of the Telecom industry’s move towards a technology-led, integrated platform play for digital engagement and customer lifetime value - which is already a key disrupter in other industries.
The new solutions announcements include:
· Launch of its next generation MobiLytix Marketing Studio – integrated portfolio of marketing solutions that includes Real Time Marketing, Digital Marketing, Rewards & AI workbench (AIX)
· Introduction of a new MobiLytix Digital Marketing solution - a customer engagement automation platform for digital channels
· Major enhancement of the MobiLytix Rewards solution - a platform for delivering engaging loyalty and rewards programs for end consumers, enterprises and employees.
Comviva’s new MobiLytixTMMarketing Studio platform, provides CSPs with one-stop capabilities to execute omni-channel high-impact marketing programs for boosting revenue and customer lifetime value. With a new Digital Marketing solution, enhanced Rewards and loyalty platform, results-proven AI and Real Time Marketing products capabilities, the new Comviva platform empowers businesses to take full control of customer engagement across the entire lifecycle and deliver differentiated real-time digital experiences at scale.
Manoranjan ‘Mao’ Mohapatra, Chief Executive Officer at Comviva
Our strategy to unleash personalized digital experience at scale is delivering immense value and growth for our customers. I am thrilled to announce the launch of our next generation MobiLytix Marketing Studiothat delivers an AI-powered seamless digital experience to customer across channels.
