Telefónica Tech, C2RO to Offer AI-based Real-time Video Analytics Solution

Telefónica Tech on Monday announced a global strategic agreement with Canada's C2RO to include the C2RO PERCEIVE solution in its broad portfolio of IoT and Big Data services aimed at improving customer experience and space efficiency.

With this alliance, the two companies will jointly offer this AI-based real-time video analytics software solution, whose application is focused on venues, retail and smart cities in order to establish behavioural patterns that help companies make better decisions about their future strategies.

This solution allows existing surveillance cameras to be reused without the use of personal biometric data. All data is delivered anonymised and then processed and encrypted removing any personally identifiable information, ensuring compliance with the world's most stringent privacy regulations such as GDPR. C2RO PERCEIVE offers the first 360-degree approach in the field of visitor traffic with the highest level of accuracy.

The C2RO PERCEIVE solution joins the Smart Steps platform, designed and patented by Telefónica Tech, achieving a unique space analysis value proposition in the market. Smart Steps combines anonymous and aggregated mobile customer data with other behavioural data to generate useful and reliable information, facilitating decision making in order to optimise spaces by improving efficiency and reducing costs. In this way, it offers a global analytics that allows to know the potential and profile of customers or visitors to the area (gender, age, socio-economic level, etc.), how many visit each space and how they behave within it.