Live streaming solutions provider BeLive Technology has launched a new in-app live stream platform for ZALORA, Asia’s online fashion, beauty and lifestyle destination.
The new platform, Z-Live, allows for direct live shopping, real-time customer engagement and sentiment analysis among ZALORA’s millions of users across Southeast Asia. BeLive is the leading provider of live streaming solutions in Southeast Asia, weaving its capabilities into existing business models for e-commerce and other sectors, enhancing the online experience for millions of customers. BeLive has three locations in Singapore, Vietnam and Shenzhen, and employs 50 people.
The Z-Live platform enables ZALORA to interact with its customers in real-time. Through sentiment analysis, the retailer can create shopping personas to create a more targeted online commerce experience, tailored to their clients’ preferences. The feature harnesses positive, neutral and negative reactions by viewers, enabling ZALORA to discover the products people are in love with. In addition, Z-Live’s interactivity goes beyond traditional social media sites as it allows for direct payment simultaneous to the live stream.
Z-Live also enables direct engagement with the audience, opening up a two-way communication between shoppers and the brand. By providing a platform for real time interaction between users and ZALORA, brands have an opportunity to capture shoppers anytime, anywhere, and engage with them in a more meaningful way than ever before.
Kenneth Tan, CEO and Co-founder of BeLive Technology
We are delighted to be powering ZALORA’s strategic push into live streaming. With the rise of e-commerce and consumer behaviour shifting to browse-and-buy since the COVID-19 pandemic, live shopping solutions can be a gamechanger for businesses across Southeast Asia.
ZALORA Group CEO, Gunjan Soni
Launching livestream shopping is part of our broader strategic plan to bring together Content, Social and Commerce to create highly engaging and inspiring experiences in Fashion and Lifestyle e-commerce. Our vision with Z-live is to go beyond just being a commercial transaction, but more importantly focus on the relevance of the content to potential shoppers.
