ViacomCBS Networks International (VCNI), a unit of ViacomCBS and Rakuten Group on Tuesday announced collaboration which includes the launch of Nick+, Nickelodeon’s kids’ streaming service, on Rakuten’s video-on-demand platform Rakuten TV in Japan, covering mobile, STB/dongle, web and Smart TV devices.
The partnership also includes the creation of a dedicated Nickelodeon zone on Japan’s leading e-commerce platform, Rakuten Ichiba.
Nick+, a subscription service, is planned for launch on Rakuten TV on April 28, 2021, bringing many of the most popular series from the Nickelodeon library to Japanese audiences. In addition to hit kids and family entertainment via the Nick+ service, Rakuten will host the first-ever Nickelodeon digital storefront in Asia on the Rakuten Ichiba internet shopping mall in Japan.
Showcasing a collection of select Nickelodeon products from multiple merchants, Japanese audiences will be able to easily purchase products featuring some of the brand’s most beloved characters from iconic franchises such as SpongeBob SquarePants, PAW Patrol, and Teenage Mutant Ninja Turtles on the new dedicated e-commerce zone on Rakuten Ichiba.
Raffaele Annecchino, President & CEO of ViacomCBS Networks International
The integration of Nick+ and the Nickelodeon digital storefront into the Rakuten Ecosystem will enable us to create an interconnected Nickelodeon experience for consumers and leverage strategic cross-platform promotional opportunities,” said .
Koji Ando, Rakuten Group Managing Executive Officer and SVP of Rakuten's Communications & Energy Company
Through these new initiatives, families across the country will have even more reasons to engage with our services and enjoy the rich customer experience of the Rakuten Ecosystem.
