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Enjoy, BT Extend Partnership for Personalised At Home Retail Experience

Enjoy, BT Extend Partnership for Personalised At Home Retail Experience Image Credit: Enjoy

Enjoy Technology(Enjoy) last week announced that BT Group, the company's exclusive U.K. partner through the BT and EE brands, has extended their partnership through 2025. 

Enjoy is a technology company that is reinventing “Commerce at Home” by partnering with the world’s premium consumer brands to provide a personalised, high-touch retail experience in the comfort of home. Co-founded by Apple retail strategist, Ron Johnson, Enjoy has pioneered a new retail experience that brings EE’s in-store experience and trusted support through Enjoy’s full-time, trained Experts directly to a customer’s home.

 

Enjoy’s partnership with BT Group began in 2018 and today covers nearly 80% of the U.K. population. Enjoy employs more than 600 people in the U.K. with facilities in more than 20 cities across England, Scotland, Wales and Northern Ireland.

BT has created the best and widest customer service network in the U.K., with expert teams providing support in local contact centres, on the high street in over more than 600 stores across the U.K., and in customers’ homes through its partnership with Enjoy. BT customers can also get expert, easy to access help 24/7 through the My BT App.

Ron Johnson, CEO and Co-Founder of Enjoy
BT continues to be an amazing partner and together we reach nearly 80% of the U.K. population. We are pleased to extend our exclusive partnership as we provide a world-class experience for customers and their new BT and EE products and services.

Marc Allera, CEO, BT’s Consumer Division
The value of our partnership with Enjoy is clearer than ever. Over the past year, we’ve been able to continue to offer the most personal and local service in the U.K. despite the closure of our stores during lockdown. 

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Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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