mGage, a global mobile engagement provider in partnership with Oxfam GB has deployed its next-generation Rich Communication Services (RCS) mobile payment solution, to encourage more donations and higher levels of engagement, announced mGage in a press release.
At a time when charities are struggling amidst the pandemic, this world-first campaign is supporting Oxfam with its vital work worldwide, fighting poverty and assisting victims of humanitarian crises.
With positive results when compared to a standard Premium SMS send, this channel is proving to be more popular than traditional card payments, offering a unique opportunity for charities to boost revenue, whilst deepening the relationship with supporters.
Additionally, the service’s Verified Sender feature offers absolute peace of mind and builds trust between both charities and supporters. Accompanied by branding, users can be assured that a message sent to them is legitimate, protecting against fraud and the reputation of the sender.
Nick Millward, Vice President Europe at mGage
With a simplified payment flow, a donation amount can be selected at the click of a button and added to the mobile bill, providing a truly seamless experience. RCS payments provide the ultimate convenience and an appealing experience for customers, who increasingly want organisations to contact them via mobile messaging.
Drew Hickling, Supplier Relationship Manager, at Oxfam
Working with mGage we have created an RCS and Mobile Billing flow that provides a simple and seamless experience for our supporters with increased levels of potential engagement.
