EXFO this week launched Nova Active over-the-top (OTT) video monitoring, an industry-first solution allowing service providers to automatically detect and diagnose the root cause of video streaming problems as soon as they begin, and identify their origin.
This is critical as video exceeds 65% of today’s network traffic, and will rise to over 90% in 5G networks by 2024, said EXFO.
OTT video streaming issues are the number one source of network-related customer churn, a multimillion dollar problem for operators. In addition, consumers blame their video quality of experience (QoE) issues primarily on service providers, even though approximately half of all video quality issues originate outside of their networks and their control.
As a result, service providers have high volumes of churn and are unable to effectively monetize OTT video services and leverage QoE as an essential differentiator. In turn, revenue losses and higher customer acquisition costs increase as the provider’s reputation suffers—even if the issues stem from a customer device, a poor home WiFi network or a content provider’s data center issue.
EXFO’s Nova Active OTT video monitoring solution now gives mobile network operators, internet service providers and content delivery providers the means to detect, segment, classify and diagnose the root cause of video streaming problems as soon as they begin. For the first time, service providers will be able to pinpoint whether problems like freezing, buffering or lagging come from their network, the video platform, the user’s device, or a video provider like YouTube or Netflix.
Nova Active OTT video monitoring is an integral part of the Nova Active monitoring solution and the Nova Adaptive Service Assurance platform.
Abdelkrim Benamar, EXFO’s Vice President of Service Assurance, Systems and Services
EXFO’s unique solution will give service providers the ability to quickly pinpoint the source of these problems, resolve video quality issues for users and capture the growing opportunity that video represents.
