As part of the Digital Experience Monitoring - Telco's Next Gamechanger' campaign, The Fast Mode spoke to Sidharth Kumar who is the Director of Product Marketing at Exoprise on how DEM is shaping enterprise IT monitoring as the adoption of Cloud and SaaS becomes increasingly widespread, and as the 'new normal' introduced by the recent pandemic creates new security vulnerabilities and performance implications. The interview is as follows:
Why is there so much interest in DEM?
Digital Experience Monitoring (DEM) has become significant to businesses more than ever. Global events like Covid have disrupted best practices within IT to support business and manage internal processes. The pandemic has forced millions of employees to work from home or adopt a hybrid workspace. Network connectivity and cloud application issues in these environments continue to impact productivity and delivery of milestones. Even so, transparent migration and deployment of on-premise workloads and applications across multi-cloud providers, by their very nature are complex. Under these circumstances, IT needs crucial data that can provide end-to-end application monitoring and deep visibility from an end-user perspective. Detecting outages before users discover can be addressed in a timely fashion.
DEM, a practice within APM, helps to optimize the business-critical performance of end-user facing applications and services. With in-depth network intelligence and knowledge, IT can efficiently perform root cause analysis and resolve issues faster for a better experience.
Sidharth Kumar, Director of Product Marketing, Exoprise
How does DEM change existing enterprise IT and application performance monitoring?
Legacy tools utilized by IT organizations for alerting and on-premises performance monitoring are inadequate in this age of WFH and multi-cloud deployments. A true DEM strategy ensures optimal end-user experience for better productivity. The growing adoption of cloud services like Microsoft 365 forces IT teams to diligently monitor cloud services and support the enterprise business growth objectives. On average, an enterprise uses 1,295 cloud services – a number increasing year over year! With a proper DEM solution, IT teams gain broader visibility, avoid downtime, and address problems before users discover. Managing infrastructure visibility and incidents with legacy tools pose challenges that can be a roadblock towards digital transformation.
Superior DEM solutions encompass both synthetic and real-user monitoring all via a single SaaS platform, thus providing IT better insights to prioritize and make decisions faster.
What are your key solutions for DEM?
Following are the DEM solutions offered by Exoprise to its customers:
- Complete Microsoft 365 Monitoring - Only Exoprise provides coverage for ALL of Office 365
- UCC Solutions – Microsoft Teams, Skype for Business, and VOI - Assess, Monitor, Troubleshoot, and Trend UCC Platforms
- SaaS/Web Application Monitoring - Optimize user experience using Synthetic and Real user monitoring
- Cloud Network Transformation - Accelerate and validate network migrations
What are some of the challenges you foresee in getting more enterprises to adopt DEM?
Technology adoption for new initiatives comes at a price. The popularity of DEM has seen several vendors developing solutions that increase visibility into customer experience and provide valuable insights on systems within the network that cause bottlenecks. However, due to tighter budget constraints, several enterprises may not be able to reap the benefits of a DEM solution. IT also needs to ensure that any new system in its ecosystem integrates well with existing systems to generate value. Buy-ins from the technology and various customer facing teams are necessary so companies can embrace the path towards digital transformation.
