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DEM: Assessing User Experience From the User's Vantage Point

DEM: Assessing User Experience From the User's Vantage Point

As part of the Digital Experience Monitoring - Telco's Next Gamechanger' campaign, The Fast Mode spoke to Julien Castel who is the Product Manager at Maltem Insight Performance on how DEM is shaping enterprise IT monitoring as the adoption of Cloud and SaaS becomes increasingly widespread, and as the 'new normal' introduced by the recent pandemic creates new security vulnerabilities and performance implications. The interview is as follows:

Why is there so much interest in DEM?

Today, you have better digital performance at home than at work compared to ten years ago. Users are more mature on digital platforms, they have seen all the possibilities. Mechanically, there is more pressure on IT management as the whole company relies on IT performance (logistic, production, marketing etc.), where an IT outage equals a company outage. This leads to a need to control IT performance to get better visibility. Web marketplaces are an example of digital platform providers that have been aware of this for a while and who have implemented best practices and monitoring systems for user experience.

Julien Castel, Product Manager, Maltem Insight Performance

How does DEM change existing enterprise IT and application performance monitoring?

Existing IT and APM monitoring tools are only focused on technical information. But everybody knows that a green-light from a technical point of view doesn’t mean that a business is running well, even in the current cloud / microservices architecture. Enterprises need to level up and that’s where DEM comes in - it understands if the business is working for customers from a user point of view.

For increased added value, DEM can be deployed with a measurement strategy where the criticality and the impact of services are well assessed.

What are your key solutions for DEM?

As a unified solution between NPM and APM, Maltem Insight Performance's solution provides screenshots and videos of issues but also limits the data provided to operators. This eases the interpretation of issues from an end user perspective. With these insights, enterprise users can easily share the impact of issues with their teammates and/or providers.

What are some of the challenges you foresee in getting more enterprises to adopt DEM?

Challenges primarily relate to the maturity of the organization. Sharing the same tool for multiple teams can be challenging. For enterprises with a technology silo, the path will be far longer than for service- or business-oriented enterprises. With the increase in SaaS adoption, this is moving fast as IT shifts its focus to services.

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Author

Julien Castel is the Product Manager at Maltem Insight Performance.

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