Mobivity, a global provider of personalized customer engagement solutions that drive customer frequency and spend, recently announced the completion of SONIC Drive-In’s pilot campaign using Google’s RCS Business Messaging.
SONIC Drive-In is the operator of an American drive-in fast-food restaurant chain. Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across more than 3,500 locations.
As the next generation of SMS, providing rich media features found in apps, Google’s RCS Business Messaging delivers the simplicity of messaging while allowing customers to find the nearest restaurant, get special offers, order and pay via mobile.
Mobivity joined Google’s Early Access Program in 2017 and works with QSRs to implement RCS programs that deliver richer customer experiences.
Kim Lewis, VP of Digital Strategies, SONIC Drive-In
Our initial results with Mobivity’s program were impressive, especially since we were using a new technology and no offers or incentives.
Dennis BEcker, Chairman and CEO, Mobivity
The pilot’s results are really remarkable considering none of the offers or incentives typically used within the QSR category were used. With RCS integrated into our Recurrency platform, we’re looking forward to new opportunities with SONIC.
