As we stand on the cusp of 2024, the ever-evolving landscape of technology promises a paradigm shift, driven by the deepening penetration of applications on our devices and the escalating integration of automation into enterprise machinery. These trends are not merely isolated advancements but interconnected threads weaving a tapestry of a simplified future, one that consumers eagerly seek to upgrade themselves to.
#1: Consumer Focuses on What, Producer Focuses on How
In the not-so-distant future, consumers will shift their attention from the intricacies of "how" services operate to the more significant aspect of "what" they offer. No longer content with paying monthly bills for basic internet connectivity, consumers are seeking applications that provide personalized and meaningful experiences. The evolution lies in the producer's ability to grasp and translate consumer intent into experiences that resonate, fostering a deeper and more meaningful connection between the two.
Consumers, in essence, become connoisseurs of experiences, breathing the value proposition offered by producers based on the specific and personalized benefits derived from their applications. This shift demands a heightened focus on understanding and meeting consumer intent, whether expressed or unexpressed, and transforming it into an experience that adds tangible value to their lives.
#2: Applications to Go Beyond OS and Native Platform Support
A pivotal transformation in the application development landscape is on the horizon. As connectivity becomes increasingly agnostic, applications must transcend the limitations of OS and native platform support. The collaboration between application developers and producers takes center stage, emphasizing the need for applications to be inherently network aware.
Consider a scenario where a ride-sharing app remains consistent across diverse consumers, irrespective of their network provider (producer). The producer exposes its assets to the application development team, which then releases an upgraded app beyond the traditional OS and native platform support, in turn urging consumers to update the app of that specific producer. This marks a departure from the conventional reliance on OS and native platform features, introducing a new intelligence - the network assets economy. These assets, encompassing network, cloud, and infrastructure, elevate the application's capabilities, providing a differentiated and niche experience for consumers of the respective producer.
The crux lies in the symbiotic relationship between application developers and producers, working hand in hand to create applications that not only align with the existing OS and platform features but also leverage the producer's unique asset economy. The result is an ecosystem where applications seamlessly adapt to the dynamic nature of connectivity, ensuring a harmonized and personalized experience for users across devices.
#3: Simplified niche Experiences, Upgraded Revenues
As we delve deeper into the intricacies of consumer-producer dynamics, the potential for upgraded revenues emerge as a focal point. Producers, sitting on vast reserves of consumer data, hold the key to unlocking new revenue streams by extending access to application developers. The symbiotic collaboration allows developers to enhance and upgrade applications for end consumers, creating simplified and personalized experiences.
The linchpin of this prediction lies in adopting a minimalistic charging model. Each time an experience is generated by the producer through an application, consumers are charged in a manner that reflects the value derived from that experience. This approach aligns with the concept of intent-driven minimum committed experiences (MCE), establishing a fair and transparent framework for charging consumers based on the genuine value they receive.
In essence, this prediction envisions a future where the producer's access to zettabytes of consumer data becomes a catalyst for innovation rather than a potential point of contention. By opening up this data gold mine to application developers, producers empower the entire value chain to generate simplified experiences for consumers while simultaneously unlocking upgraded revenue streams.
