MTN Rwanda on Friday announced the launch ‘ayoba’, an easy to use instant messaging platform that includes informative channels as well as gaming.
Developed in Africa to spread throughout the world, ayoba allows everyone to use the app worldwide. MTN customers will be able to communicate at no data cost with all their contacts.
Having downloaded the ayoba app from the Google Play Store or www.ayoba.me, users can instantly send and receive text and voice messages with any of their contacts. If the recipient of the message does not have the ayoba app installed, they will receive it as an SMS. MTN customers (only) can additionally, respond to the SMS for free.
The app, available in Kinyarwanda and English is set to feature Mobile Money, Music, Chatbot integration for the purchase of data and airtime in the near future. The app also boasts end-to-end encryption to ensure that messages in a conversation are secure.
Richard Acheampong, CMO, MTN
We see the launch of this app, especially important during this period where citizens are staying at home to stay safe in the fight against COVID19. With this app, MTN customers can stay connected to one another for free.
Oliver Prentout, Head of Consumer Marketing, ayoba
In the coming weeks our app will surely become a super app as we will be adding mobile money features, music, as well as allowing other apps to co-exist in ayoba. We would like to take this opportunity to thank MTN Rwanda for trusting our journey.
