Bell Media, a subsidiary of Canadian Operator BCE recently announced that its Crave premium OTT streaming service is now available on all Roku streaming devices in Canada.
On the heels of Crave announcing 30 days free for new direct-to-consumer subscribers, it’s expanding the reach of its prestige entertainment offering to consumers with a Roku streaming device. Roku users now have access to programming from HBO, SHOWTIME, STARZ, Hollywood-hit movies, as well as French-language TV and films from SUPER ÉCRAN, directly from their Roku streaming player or Roku TV.
Launching on the Roku streaming platform creates additional reach for Crave, which is also available to Canadians with access to the Internet at Crave.ca, via iOS and Android, and through platforms like Apple TV, Chromecast, Xbox One, Amazon Fire TV, Android TV, and select Samsung Smart TVs.
Tracey Pearce, President, Distribution and Pay Media, Bell Media
Roku streaming players and Roku TV models deliver a premium user experience that is simple to use, and truly elevates the Crave experience for subscribers.
Arthur Van Rest, VP of International, Roku
Crave helps us increase the volume of Canadian programming on our platform in both English and French, and provides our customers with access to popular services like HBO, Showtime and Starz.
