Comscore and JW Player, a leading independent video platform, this week announced the integration of Comscore across the JW Player platform.
Virginia, US-based Comscore provides digital audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership. Comscore's brand safety and contextual categorization segments are now available for activation across the 12,000+ media sites that use JW Player for their digital video playback.
This partnership builds on JW Player's superior ad targeting capabilities powered by scanning the content of the video itself by ensuring brands are delivering highly relevant video ad experiences in a privacy-safe manner.
The ability to fine-tune brand safety applications using contextual targeting is particularly relevant amid the ongoing global health crisis created by COVID-19. To help advertisers and publishers navigate these challenging times– this partnership brings low-risk and high-risk brand suitability segments, said Comscore.
The collaboration with JW Player marks another integration of Comscore's Activation suite, which is designed to help advertisers reach specific demographics, and behavioral, TV and OTT audiences in brand-safe, relevant contexts across desktop, mobile, and CTV platforms.
Rachel Gantz, GM, Activation Solutions, Comscore
As privacy continues to be a paramount concern for both consumers and brands, there is a critical need to have brand-safe transparency across all content, and a contextual approach is the best way forward in today's media landscape.
Clarence Kam, Co-GM Advertising, JW Player
Our shared commitment to transforming digital video advertising is unlocking new media planning and evaluation tools for agencies and brands.
