Over-the-top (OTT) solutions company Deltatre on Tuesday announced the launch of its new SaaS-based solution, mtribes.
The tool enables any media operator running a multi-angle platform digital or OTT service to quickly identify user groups and their behaviors, create highly personalized user experiences (UX) and measure the effectiveness of personalization through real time insights. On average it takes less than 15 minutes to integrate mtribes into website and apps already live in the market.
To help digital video providers give their users a more personalized experience, mtribes is the first product that brings together audience segmentation, UX configuration, user insights, and feature testing under on holistic console for non-technical teams. It is designed to be used by marketers and product owners who can quickly identify ‘Tribes’ of users that share similar characteristics and configure the UX accordingly, including design, features and promotions, to grow engagement and reduce subscriber churn.
Mtribes allows film and TV providers to analyze user behavior in real time, so they can effectively identify and segment Tribes of user, such as fans of different genres or actors.
Developers can integrate the mtribes software development kit (SDK) into their existing apps and websites to begin tracking user activity and controlling the presentation of key UX components and features within moments.
Giampiero Rinaudo, CEO of Deltatre
Data, both understanding it and using it to drive business goals, is a common problem shared across sports and entertainment organizations, particularly at the current time when learning about a user is crucial.
