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Rakuten Mobile Expands Free Trial; Launches Beta Version of RCS-based OTT App

Rakuten Mobile Expands Free Trial; Launches Beta Version of RCS-based OTT App Image Credit: Rakuten Mobile

Japan's Rakuten Mobile announced expansion to up to an additional 20,000 participants with the opening of the second wave of the “Free Supporter Program” launched in October 2019.

Based on the feedback and requests of a broader base of program participants, Rakuten will accelerate preparations for the full launch of its mobile services with the world’s first end-to-end fully virtualized cloud-native network.

Offering voice and data services free of charge to approximately 5,000 subscribers since launch, customer feedback through the Free Supporter Program has allowed Rakuten Mobile to make numerous improvements to its service, including the expansion of the mobile network service area. Steady progress is being made on the buildout of 4G base stations, with more than 3,000 now on air as of January 2020, and the total number set to exceed the March 2020 target approved by the Ministry for Internal Affairs and Communications.

The second wave of the program will include the launch of a beta version of new original dialing app “Rakuten Link” for calling, texting and messaging to all program participants. 

Rakuten Link is a dialing app developed by Rakuten Mobile based on the international RCS (Rich Communication Services) standards. Unlike other messaging apps which commonly require users to have the app installed to be able to communicate with each other, Rakuten Link allows users to make domestic and international calls to both mobile phones and fixed lines, as well as send texts and messages to mobile phones in Japan and overseas.

Rakuten Mobile said it is on track to launch full commercial services in April of this year. The new network architecture allows flexible deployment of new services and lays the groundwork for simple and speedy implementation of 5G. 

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Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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