Ericsson this week announced the launch of a new fully-automated eSIM solution to help drive communication service providers’ topline and an improved consumer experience.
The launch includes new use cases based upon data that reveals consumers are ready to take the next step and pay for eSIM services.
The eSIM solution is being introduced to remove physical SIM cards for improved user experience. It is also beneficial for device manufacturers, where devices can be designed with end-users and consumers in focus.
The eSIM solution offers remote provisioning of user profiles and device management, key functions that enable communication service providers (CSPs) to manage user profiles in a more flexible way. Good user experience of the services requires management of both devices and network elements.
The creation of the solution began from the consumer perspective and is based on data showing that consumers want to use and are willing to pay for eSIM services. A consumer survey, carried out in five countries and representing approximately 200 million smartphone users, supports the creation of six eSIM-based use cases:
Based on the survey data, the estimated potential is around 10-15 percent revenue growth per eSIM smartphone subscriber. Initially, the largest contributor is expected to be connected devices, said Ericsson.
Lynnette Luna, Principal Analyst, GlobalData
Most communication service providers see eSIM-enabled smartphones as more of a threat than an opportunity. But eSIMs may very well be what CSPs need to break the falling ARPU curve, if they implement and market the capability correctly.
Monica Zethzon, Head of Solution Area Communicatio Services, Ericsson
If a service provider has both the secure entitlement server and eSIM manager from Ericsson we can enable a 100 percent automated provisioning of eSIMs. This offers a highly efficient way to provide flexibility and good customer experience for the consumers.
