Proximus, L’Oréal Team Up to Reduce Carbon Footprint

L’Oréal and Proximus join forces to reduce their ecological footprint.

The two companies have been testing a soft mobility solution in Brussels, which allows deliveries to be made to hair salons and Proximus sales outlets by electric bike. In this way the two companies will be able to make close to 15,000 deliveries per year more sustainable.

Since last week, a bicycle courier has been delivering products of the L'Oréal Professional Products Division to 130 Brussels hair salons, along with telecom products to Proximus' sales outlets in the city center. To accomplish this, the two companies are using the services of Cargo Velo, a partner of GO2 (Dioxyde de Gambettes) and can rely on the support of Brussels Mobility.

The aim of the pilot project is to assess the potential and operational viability of a partnership between two large retailers for the organization of their urban deliveries. Specifically, all orders are gathered in the Proximus warehouse in Anderlecht before being transported to their final destination by electric bike. It is estimated that in the first year, the number of deliveries performed in this way will be about 15,000, equally divided between the two companies.

After six months, the initiative will be assessed by "MOBI", the VUB research center, which will measure the effect of this approach on CO2 emissions and traffic jams in the city. For Proximus, reducing its carbon footprint is an absolute priority. The company reduced its own CO2 emissions by 75% between 2007 and 2018 and has set itself the objective of reducing half of its indirect emissions before 2040.