Wattpad, the global multiplatform company for original stories, and Viu, a leading pan-regional OTT video service from PCCW Media Group, this week announced a collaboration to develop Viu Original series and film projects based on Wattpad stories.
Viu, known for providing premium Asian content, is committed to creating content assets through its growing slate of Viu Original. Through the collaboration, Viu will work with Wattpad to develop youth-oriented shows across its markets. The companies will leverage Wattpad’s Story DNA Machine Learning technology to identify exceptional stories and guide the development process.
Viu operates across 17 markets in Southeast Asia, the Middle East, India, and South Africa. The Company claims that it has a global community of 80 million users, including more than 22 million users across the Asia Pacific region, who spend billions of minutes on the platform every month. Ninety percent of Wattpad’s users are Gen Z or Millennials.
Helen Sou, SVP, Digital Media, PCCW Media Group
Wattpad has its finger on the pulse of youth culture, and with this collaboration we are able to enable the youth to connect global audiences on Viu’s engaged base.
Allen Lau, CEO and Co-Founder, Wattpad
Viu is a leader in bringing diverse, high-quality entertainment to audiences, while also creating new models for people to experience great storytelling. Viu knows what people love to watch, and its forward-looking approach is what makes it an ideal partner for Wattpad.
