SK Telecom announced that it, together with Sinclair Broadcast Group and Harman International Industries, demonstrated next-generation TV broadcasting by combining ATSC 3.0-based broadcast network and SK Telecom’s 5G network.
ATSC 3.0 is a suite of new broadcast TV transmission standards that deliver not only UHD video and improved audio, but also enables targeted advertising and advanced emergency __alerting. ATSC 3.0, which works over the air, can also be converged with mobile networks to create a broadcast-broadband hybrid stream. Since broadcast TV is a one-way signal, broadcasters will be able to enhance customer experience by combining ATSC 3.0 with mobile networks that support two-way data communication.
SK Telecom has demonstrated two-way media services by interconnecting 5G network and ATSC 3.0 broadcast network to Harman’s in-car infotainment system for the first time. The company showed different kinds of advertisements playing on each of the three in-car screens while the car was running.
SK Telecom and Sinclair Broadcast Group signed a joint venture agreement in January this year to lead the next-generation broadcasting solutions market in the U.S. With the aim to provide ATSC 3.0 solution to 191 broadcasting stations of Sinclair Broadcast Group, the joint venture company will first provide the solution to 32 Sinclair broadcasting stations by 2020.