Singtel last week launched UNBOXED, an unmanned 24/7 pop-up store designed to introduce customers to a new retail experience featuring the convenience of digital technology in a friendly store environment.
In a first for Singapore, customers can consult with a roving live bot, which is powered by facial recognition technology, to receive personalised recommendations; try out phones; conveniently sign up for mobile plans at video-assisted self-serve kiosks; and immediately collect their purchased devices from the in-store POPStation. Additionally, customers can browse and buy popular accessories such as headphones, phone cases, power banks and contract-free handsets. They can also make bill payments, top up prepaid cards and Dash wallets, and get instant SIM card replacements.
Currently based in the CBD at 20 Pickering Street, the pop-up store is modular and movable. Measuring 45 square metres when fully extended, it can be easily transported and reconfigured to fit different spaces. The store will move to a new location every few months to serve customers at high-traffic areas such as transport hubs and school campuses.
Co-created by Singtel staff, NCS and SingPost, security for the store is provided by NCS which developed a round-the-clock security platform called Sentinel while the POPStation lockers are prefilled with devices and replenished daily using SingPost’s Last Mile Platform (LaMP).
UNBOXED builds on the success of the digital transformation of Singtel’s flagship Comcentre store. It offers one of the most intelligent retail experiences in Asia, featuring an intelligent WiFi queuing system, integrated online and in-store shopping carts, and instant purchases via automated checkout.
Yuen Kuan Moon, CEO, Consumer Singapore, Singtel
The future of retail is here and now. Our digital transformation integrates online and offline customer touchpoints to deliver fresh and fuss-free buying experiences to consumers.
