Opera Software has unveiled Sponsored Web Pass to enable operators to easily team up with advertisers to sponsor the cost of customers' mobile internet access, providing users with free mobile data. This enables customers to enjoy time- or content-based mobile internet sponsored passes by advertises.
Similar to traditional TV program viewing, time based passes or application specific passes would require customers to watch a short advertisement from the sponsor before continuing to their content. When the Sponsored Web Pass expires, users are given a soft landing with the option to continue browsing after purchasing a paid Web Pass, or to re-engage with different sponsors and continue browsing at no charge.
Sponsored Web Pass now allows operators to increase their revenues from data services by enabling their participation in ad revenue monetization, said Opera