Opera Unveils 'Sponsored Web Pass' for Advertisers Sponsored FREE Mobile Data

Opera Software

 

Opera Software has unveiled Sponsored Web Pass to enable operators to easily team up with advertisers to sponsor the cost of customers' mobile internet access, providing users with free mobile data. This enables customers to enjoy  time- or content-based mobile internet sponsored passes by advertises.

Similar to traditional TV program viewing, time based passes or application specific passes would require customers to watch a short advertisement from the sponsor before continuing to their content. When the Sponsored Web Pass expires, users are given a soft landing with the option to continue browsing after purchasing a paid Web Pass, or to re-engage with different sponsors and continue browsing at no charge.

Sponsored Web Pass now allows operators to increase their revenues from data services by enabling their participation in ad revenue monetization, said Opera

 

Sponsored Web Pass gives operators a unique channel to partner with the advertisers and content providers who are already driving traffic across their networks, and helps both parties to participate in monetization of that traffic,” said Nuno Sitima, SVP of Business Development at Opera Software. “This is an excellent way for operators to bring new users onto the mobile internet while introducing them to new, easy-to-understand data packages.”

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

PREVIOUS POST

SURE! Part of Artisan's Certified Software Provider Ecosystem for IaaS

NEXT POST

ANTEL Uruguay Goes with Aicent for 4G LTE Roaming Preparing for World Cup and Olympics

THE EDITOR'S DESK

UPCOMING EVENTS

Artelligence 2019

Telco AI Summit Asia

Network Virtualization and SDN Asia

Network Virtualization & SDN Americas

 

ON TWITTER

ON FACEBOOK