Telefónica has launched Smart Notifications, an Artificial Intelligence/Machine Learning solution for mobile applications to optimize the delivery of notifications to users.
Telefónica will offer this solution in partnership with Swrve, one of the world’s leading interaction engines, providing a platform that includes the ability to design and deliver push notifications to highly targeted audiences.
The solution increases engagement with push campaigns by automatically selecting the best moment during the day to send notifications when users are most receptive to brand interactions.
Smart Notifications alongside Swrve is an all-in-one unique solution, and the only platform that provides the capability to customize and optimize notifications, use real time machine learning engine to find the best moment to deliver those messages, and thus increase open and click rates.
The solution targets organizations across multiple verticals including retail, fashion, e-commerce, gaming, social media and entertainment industries, and can improve app engagement rates, click through and conversion rates of promotional offers.
The Smart Notifications AI was developed as part of a Telefónica’s in-house data science research program in Barcelona.
David del Val, Director of Product Innovatio, Telefonica
In a context of no attention economy, brands need to become more relevant to capture the attention of its customers, and customers are hoping to receive less useless interruptions. Smart Notifications solves both issues by helping brands contact their customers at the right time, when the message is welcomed.
Christopher Dean, CEO, Swrve
We’re delighted to be working alongside Telefónica to bring the most sophisticated push notification solution to market. By using Smart Notifications alongside the full sophistication of Swrve’s interaction engine, new levels of engagement, loyalty and revenue are possible for enterprise organizations
