Telefónica has launched Smart Notifications, an Artificial Intelligence/Machine Learning solution for mobile applications to optimize the delivery of notifications to users.
Telefónica will offer this solution in partnership with Swrve, one of the world’s leading interaction engines, providing a platform that includes the ability to design and deliver push notifications to highly targeted audiences.
The solution increases engagement with push campaigns by automatically selecting the best moment during the day to send notifications when users are most receptive to brand interactions.
Smart Notifications alongside Swrve is an all-in-one unique solution, and the only platform that provides the capability to customize and optimize notifications, use real time machine learning engine to find the best moment to deliver those messages, and thus increase open and click rates.
The solution targets organizations across multiple verticals including retail, fashion, e-commerce, gaming, social media and entertainment industries, and can improve app engagement rates, click through and conversion rates of promotional offers.
The Smart Notifications AI was developed as part of a Telefónica’s in-house data science research program in Barcelona.