SK Telecom has recently signed an MOU with Bluebell Group, a leading operator of luxury brands in charge of distributing luxury goods to duty free shops and shopping malls in Asia.
SK Telecom and Bluebell Korea will work together to build an O2O (offline to online) platform to enhance travelers’ shopping convenience to bring innovative changes to luxury goods stores and distribution channels.
In particular, SK Telecom plans to apply its industry-leading solutions – including its cloud-based digital signage platform ‘Smart Signage’ and IoT-based location tracking solution – to luxury brand stores and goods so as to increase customer loyalty and sales of luxury brands.
The luxury industry has so far strictly adhered to the craftsmanship of products and traditional sales channels – i.e. offline stores. However, a slowdown in market growth coupled with the rise of young, tech-savvy consumers who are taking up a growing share of luxury spending is driving new changes in the conservative industry, said SK Telecom.
Cha In-hyokm, EVP and Head of IoT Business Division, SK Telecom
The convergence between ICT and the luxury retail industry will not only create new business opportunities for both parties but also deliver enhanced value and experience for customers.
