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DOCOMO Outlines Six Core Strategies Towards 2020

DOCOMO Outlines Six Core Strategies Towards 2020 Image Credit:Docomo

NTT DOCOMO announced its new medium-term strategy for implementation through the 2020 which focuses on six declarations that DOCOMO will act upon to realize a more innovative business structure in the coming era of 5G.

The underlying objective of the "Declaration beyond" plan is to exceed the expectations of customers and help them connect with their aspirations via exciting and unexpected services, said the Operator.

The six declarations of DOCOMO's new plan are as follows:

1. Market leader - DOCOMO aims to lead the market in value propositions by further integrating and evolving its services, actively returning value to customers through a wide array of tangible benefits, including strengthened loyalty programs and attractive billing plans. 

2. Style innovation - Leveraging the strengths of 5G, DOCOMO plans to launch a wide range of exciting and unexpected services under a company-wide project called "empower+d challenge" (empowered challenge), through the creative application of virtual reality, artificial intelligence (AI) and IoT technologies.

3. Peace of mind and comfort support - DOCOMO plans to use AI to develop all-new customer contact points for the provision of optimal, stress-free support for each customer, anytime and anywhere, with a special emphasis on reducing customer wait times.

4. Industry creation - DOCOMO will collaborate with partners across a wide range of industries to contribute to social and industrial development through 5G technologies. From late May 2017, 5G trial sites will be launched to enable partner companies and DOCOMO to collaborate in creating standard-setting new services that leverage 5G strengths including low latency, ultra-high speed, ultra-large capacity and massive device connectivity.

5. Solution co-creation - DOCOMO also will collaborate with partners in six key fields-primary industries, education, sports, healthcare, mobility and work style reform-aiming to contribute to further growth and prosperity in Japan, including through the vitalization of regional economies

6. Partner business expansion - The plan's sixth declaration is the further enhancement and evolution of DOCOMO's business platforms for loyalty points, customer referrals, FinTech, AI agents, IoT, drones and other business areas, which partners will use to expand transaction flows, develop new business and realize higher levels of productivity.

At the same time, the company said it will continue to strengthen its business platform, aiming to pass on value to customers and invest in further growth, as well as leverage advanced 5G technologies for the ongoing evolution of its value propositions.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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