Virgin Mobile has unveiled its latest move as part of an extensive UK relaunch of its brand. A new marketing campaign launched recently will see Virgin Mobile back on TV screens for the first time in eight years.
Virgin Mobile also recently launched its 4G service with free WhatsApp, Facebook Messenger and Data Rollover and a new five year full Mobile Virtual Network Operator (MVNO) deal with BT.
The new campaign coincides with the tenth anniversary since Virgin Group founder Richard Branson launched parent company Virgin Media in February 2007 to create the UK’s first ‘quad play’ provider offering ultrafast broadband, mobile, home phone and TV. The multi-million pound campaign includes digital, social, press and out of home advertising, the TV advert will air on Saturday 11 February during ITV’s Ninja Warriors.