Easypaisa, Pakistan’s first and largest branchless banking solution is deploying Ericsson Wallet Platform to replace its existing platform. Easypaisa which was launched jointly by Tameer Micro Finance Bank and Telenor Pakistan aims to accelerate the uptake of mobile money services among the underbanked in Pakistan. Norway-based Telenor Group, which owns Telenor Pakistan had recently acquired the bank.
Easypaisa’s partnership with Ericsson accelerates and increases the availability of mobile money services for the country’s citizens, while positioning banks to succeed in an expanding mobile money ecosystem.
The existing Easypaisa service, which includes an integrated m-commerce solution, already supports more than 21 million active consumers and 75,000 agents in over 800 cities throughout the region, including rural areas. This deployment represents one of the largest mobile money service offerings in the world.