In the course of the integration of E-Plus, Telefónica Germany is unifying its brand and tariff portfolio under the O2 brand by porting customers of BASE and E-Plus to O2 over the coming months. The brand unification will be implemented gradually and is scheduled to be completed during the course of 2016.
After the conversion to O2, all customers of both brands will retain the same services at the same price as within their former BASE and E-Plus tariffs. This way, Telefónica Germany says that it is simplifying its offer in the premium segment and provides its customers with a consistent high-quality product and service range under one brand. It also enables customers of BASE and E-Plus to benefit from additional capacities for service and sales assistance that are exclusively offered to O2 customers, including O2's customer loyalty program.
Earlier, the operator announced that its Germany-wide consolidation of the UMTS and GSM networks of O2 and E-Plus will start in January and that the network integration project is expected to take five years to complete.
Markus Haas, Chief Operating Officer (COO) of Telefónica Germany
O2 is our strong premium brand, which offers our customers the best experience in products and services – both in the O2shops as well as online. Since our tariff and service structure is quite similar to the ones of BASE and E-Plus, we decided to significantly simplify our brand world as well as the respective technical platforms.
