The second largest mobile operator in the US, AT&T has partnered with Uber for a connected car infortainment trial on a select number of Chevrolet Tahoe SUVs in Detroit, Nashville, Houston and Atlanta. The trial which will run over two-months (but on Saturdays-only) will see a limited number of Chevy Tahoe SUVs fixed with four tablets mounted on the vehicle’s headrests.
Under the partnership, Uber will leverage AT&T's 4G network to enable passengers to live stream college football games on the backseat of the car with tablets that come with wireless headsets and phone chargers. Riders will be using AT&T's U-verse TV app for the live streaming.
Ryan Luckey, AT&T’s Assistant Vice President of Corporate Sponsorships
We’re showcasing how AT&T is putting TV Everywhere with the strength of our 4G
Amy Friedlander Hoffman, the Head of Experiential Marketing at Uber
We're thrilled to offer this one-of-a-kind experience with AT&T. Now on game day, football fans can easily stay connected to the action in their Ubers while they are on the go.
