Indonesia's third-largest telecommunications provider, Indosat has partnered with Twitter to launch #TwitBuy, offering mobile plans recharge to its 68 million users to use Twitter's direct messaging (DM) feature.
The new service in enabled as Twitter recently launched its Twitter Audience Platform, a global market that helps local companies promote themselves globally.
To purchase data, voice or SMS plans, subscribers just need to follow Indosat on Twitter, @indosatmania, and message the account to request the purchase with the hashtag #twitbuy.
Prashant Gokarn, chief of digital services officer at Indosat
As the first telecommunications company in the Asia-Pacific region to offer the innovative service of buying data packages via Twitter, we're very excited to partner with Twitter to offer the best experience for subscribers.
Arvinder Gujral, director of business development for Twitter in Asia-Pacific
Indonesia is one of the biggest mobile and social media centers in the world. We're very excited to partner with Indosat to use our social media platform in increasing customer service and consumer engagement.
