Vodafone UK has renewed its mobile operator partnership with Netflix to bundle its Over-the-Top(OTT) TV service with its tariffs. Customers signing up on Vodafone Red Value, SIM Only or Red + Sharer Bundles can stream TV shows and movies instantly for free, as part of the Netflix two screen plan worth £7.49 per month up to a year. Customers on cheaper tariffs will continue to get the old 6-months deal.
Netflix which debuted its service in the U.K. in January 2012, inked an exclusive deal with Vodafone last year to allow its 4G customers to receive a six-month pre-paid subscription to Netflix.
As part of its stand-alone global expansion plan, Netflix has partnered directly with mobile and fixed broadband operators around the globe, including TIM in Italy, Proximus in Belgium and Softbank in Japan.
Cindy Rose, Consumer Director, Vodafone UK
We are delighted to once again offer Netflix to our Red Value Bundle customers, as we had brilliant customer feedback from those who took Netflix as part of our previous partnership. Thanks to our partnership with Netflix and our strong and ever-expanding 4G network, our customers can be out and about and still catch-up with their favourite films or TV shows. Our 4G customers are using four times more data than those on 3G, which shows how popular services such as Netflix are with our 4G customers.
