South African service provider, Telkom Thursday announced Direct Carrier Billing, an integrated carrier billing service, for Google Play, enabling its customers to buy books, applications and in-game purchases from the Google Play Store and charge it directly to their mobile phone bill or airtime. The service is made possible through the integration of Telkom’s Event Billing service with the Bango Payments Platform.
According to Telkom, this “frictionless” payment experience is emerging as the preferred model for payment in app stores, enabling more consumers to access paid content, without the need for credit/debit cards or to register personal details.
Attila Vitai, MD of Mobile and Consumer at Telkom
Telkom is striving to make our customers’ experience more streamlined and simple. This partnership with Bango provides Telkom customers with a seamless experience of purchasing applications from Google Play™ and charging it directly to their mobile phone bill or airtime.Telkom has partnered with mobile payment leader Bango in order to launch the service.
Bango CEO Ray Anderson
Bango has long understood that sub-Saharan Africa is a key growth market for our frictionless payment technology. Launching the best payment experience, for the world’s most popular app store and in Africa’s largest market, is a proud milestone for both Bango and our partner Telkom SA.