The largest Mobile Operator in India, Bharti Airtel, Thursday announced a partnership with online entertainment firm ErosNow for its Wynk Movies which offers movies and other popular videos from a host of partners. With this partnership, users of Wynk Movies can access ErosNow's premium Bollywood content offering thousands of new and classic Bollywood movies, including exclusive online premieres like Tanu Weds Manu Returns, Shamitabh, Badlapur, Happy Ending and NH 10 even before their television premiere.
ErosNow which boasts 26.5 million registered users worldwide also offers a vast selection of audio and song videos, television content and ErosNow originals in the form of drama series with young and contemporary themes.
Currently in its beta phase, the one-stop-shop video destination, Wynk Movies is now available for Android users and will be launched for iOS users in the weeks to come. To download the app, just log on to movies.wynk.in.
Rishika Lulla Singh, CEO of Eros Digital
Armed with our content library and first mover advantage, our vision for ErosNow is to fulfill the growing consumer need for endless premium entertainment on-demand and on-the-go, whether on their smartphones, tablets, laptops or internet enabled devices.
Kartik Sheth, CEO Wynk Movies, Airtel
We are confident that having Eros’ premium content on our app will help drive greater adoption of video services throughout India as consumers look to access some of the most compelling movies, music and TV shows. As smartphone penetration deepens, Wynk Movies will further empower users to seamlessly access the best of video content on the move.
