Leading direct carrier billing firm, Boku, Tuesday announced new carrier billing partnership to bring the company's carrier billing technology to Google Play store across new geographies, enabling subscribers to use the one-tap mobile payment facility to purchase games, music, videos and apps in the Play store. Boku kickstarts the service by partnering Zain KSA, one of the largest carriers in the Middle East and Africa, covering more than 44 million active customers, allowing them to start offering the service to its subscribers in Saudi Arabia. The partnership also involves MT2, the largest technical billing platform in the Middle East, which powers the billing infrastructure for Zain KSA.
According to Boku, the technology is already being used by some of the largest distributors of 3rd party games and apps which include Facebook and the Sony Online and Playstation platforms. Boku added that the benefit of carrier billing is particularly important in Saudi Arabia, where only 17% of consumers have a credit card and only 46% have any kind of bank account, according to the World Bank.