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T-Mobile Lures Verizon Customers with 'Never Settle Trial'

T-Mobile Lures Verizon Customers with 'Never Settle Trial' Image Credit: T-Mobile

T-Mobile unveils yet another campaign, this time targeting Verizon's customers, promising them two weeks of mobile service on free trial. Code-named 'Never Settle Trial' (with #NeverSettleforVerizon hastag), the campaign which runs from the 13th till 31st of this month promises up to $650 for Early Termination Fees (ETFs) or outstanding device payments if customers decide to switch lines after the trial period.

T-Mobile is also offering Verizon's customers the flexibility to return T-Mobile's phone after the period, including refunding any trial costs like activation or other related fees Verizon regularly charges. Verizon customer can hold on to their old Verizon phone, just in case, says T-Mobile, and has since released a number of short videos promoting the campaign. 

The campaign comes as a response to Verizon's Never Settle promotion (with #NeverSettle hashtag) that aims to promote the Operator's LTE network.   

John Legere, President and CEO, T-Mobile
Last week, I said we would hit right back at Verizon — I meant it. T-Mobile’s 4G LTE network is the nation’s fastest. Not faster for the price … just faster, period. With T-Mobile, you don’t have to settle for trickery, gimmicks and carrier BS the way you do with Verizon. I’m so confident in our kick-ass network experience that we’re footing the bill so Verizon customers can give T-Mobile a try.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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