KDDI and WILLER will come together to jointly provide 'mobi' service, a fixed rate unlimited rides, area on-demand service from January 2022.
The two companies will establish a joint venture named Community Mobility (WILLER 51%, KDDI 49%), with operations commencing from 1 April 2022. This strategic partnership demonstrates the strong synergies between the two companies in combining mobility services and communications to solve social and transport challenges in rural and urban areas. The joint venture is a lynchpin for scaling and expanding the innovative mobility service nationwide to provide new mobility experiences, and support digital transformation in the transportation industry.
WILLER has presented many innovative solutions by value adding and introducing IT marketing systems to current transportation services, including on buses and trains. Knowing how a lack of 'one-mile' transportation service can be a setback in a connected and seamless social transportation system, WILLER launched the 'mobi' in June 2021, a mobility service with unlimited rides within the "2 km radius from home" for the community.
As a telecommunications carrier, KDDI has been working on regional development using digital technology through KDDI Sustainable Action, in its SDGs initiatives towards 2030. With norms in transportation shifted due to digitalization, KDDI aims to connect with the local communities via mobility, based on the concept of 'transforming mobility into exciting experiences.'
Through this one-mile 'mobi' transportation service, the two companies aim to solve regional transportation challenges by offering stress-free travel option, increase outing opportunities that create interactions among families and community, and contribute to the revitalization of neighborhoods and richer lifestyles.