Vewd, the leading provider of OTT software solutions, together with Vestel, Europe’s largest TV manufacturer, on Thursday introduced the Vewd Operator TV, a fully-featured Smart TV with a built-in, content-enriched Pay TV experience.
Rather than up-selling Pay TV services through a separate set-top box or competing alongside other apps inside hard-to-discover Smart TV app environments, operators can now own the entire Smart TV consumer experience – from home screen to app discoverability – from the moment a consumer purchases the TV.
Operator TV combines Vewd’s industry-leading Smart TV software with Vestel’s TV manufacturing, warehousing, and distribution expertise. Vestel produces TV’s for more than 100 of the world’s iconic brands, including JVC, Hitachi, Telefunken, and Toshiba. Operators not only benefit from having a leading manufacturer for their own or co-branded televisions, but also can rely upon Vestel’s robust logistics capabilities to ensure simplified procurement, warehousing, and delivery of their Operator TV.
Vewd’s Software-as-a-Service (SaaS) business model aligns Operator TV with Pay TV subscription models and revenue, distributing costs, development time, and risk.
Barış Altınkaya, VP of Marketing and Product Management, Vestel
By working directly with Vewd and the Operator, we can leverage our vast manufacturing and retail distribution experience to contribute in reducing time-to-market, enabling substantial Operator CapEx savings while delivering an experience that delights subscribers, reduces churn and improves subscriber satisfaction.
Aneesh Rajaram, CEO of Vewd
Operators have tried different strategies to embrace Smart TV, but together with Vestel, we’ve made the first solution that seamlessly connects Pay TV and Smart TV. Consumers are streaming more and connecting fewer devices to the TV. As a result, Operators are forced to fight for visibility among Smart TV apps. Vewd Operator TV ensures Operators of any size can seize control from the start and win the home’s most important screen.
