Orange Belgium has launched a new and innovative b-brand to answer the needs of digital-savvy customers. hey! is a 100% digital brand which takes a participative approach specially designed to meet the needs of ultra-connected customers whose life is completely digitally oriented.
As a fully digital brand, which empowers its customers, hey! offers can only be purchased via the website, and the My hey! ‘customer zone’ is tailored for self-service only. hey! offers very competitive prices and a brand new customer experience, but it also designed to have the lowest environmental impact possible : a recycled plastic sim cards, a fully digital customer journey, full carbon neutrality of its operations and certified 100% recycled packaging and paper use. hey! offers loads of data for a smart price, combined with a seamless digital experience. What you see is what you get. Digital life should be simple and easy.
The brand will also stay in touch with users thanks to its innovative online customer service: in the coming months a chat service will offer customers a way to get in touch with hey! team members for technical and sales assistance. In a later phase, a hey! forum will provide community members with a site to discuss, get answers and contribute.
The new brand will enjoy using Orange Belgium's high-quality network, which offers excellent mobile coverage and high-speed mobile data, but also innovative technologies like HD Voice, VoLTE and Voice over WiFi. The commercial launch will be on 24th September 2021. The online shop will open at www.heytelecom.be
Christophe Dujardin, Chief Consumer Officer of Orange Belgium
By launching hey! next to the new services and developments made under the Orange flagship brand, we can ensure every consumer can find the perfectly fitting service and offer, while relying on the state-of-the-art mobile network. While Orange will focus on breadth of services and families, hey! will be more focused on individuals looking for aggressive prices.
Xavier Pichon, CEO of Orange Belgium
Nowadays, digitally active customers are connected to their friends and are active on social networks, they buy online, and they're always looking for great deals for leisure activities, outings, music and cinema. Above all, they want to form new relationships with brands.
