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Reliance Jio's Digital Services Strategy to Spur its 4G Rollout for Entire India

Reliance Jio's Digital Services Strategy to Spur its 4G Rollout for Entire India

A newcomer to India's telecom scene, Reliance Jio Infocomm Limited (RJIL) which is part of the Reliance Industries, in a recent statement, unveiled its 4G Services plans for the country. Reliance Jio holds pan-India 4G license which gives it access to 1.27 billion people across India. 

Reliance Jio announced last month that it will be investing Rupees 70,000 for the rollout, which will be carried out in a few phases throughout 2015. The rollout will see multiple service offerings to subscribers in the country, including a host of digital services which span video, music, mobile payments and VoLTE. Mobile video content is one segment with high expected growth in India, given the amount of rich content produced and consumed in the country. 4G will play a significant role in influencing how rich content is accessed, with smart mobile devices increasing their share as streaming devices especially among the younger user groups.

Some of the services planned for rollout include the Jio Play which enables live TV streaming, Jio World which enables Video-on-Demand and Jio Drive which provides 100 GB free online storage. Reliance Jio also said that its customers will be able to access mobile content on their television via special appliance that will be provided to all subscribers. The rollout will start with the 5000 towns and cities and will later be expanded to the rural areas. 

4G Services in India are currently offered by leading telecom operator in India, Bharti Airtel.

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Executive Editor and Telecoms Strategist at The Fast Mode | 5G | IoT/M2M | Telecom Strategy | Mobile Service Innovations 

Tara Neal heads the strategy & editorial unit at The Fast Mode, focusing on latest technologies such as gigabit broadband, 5G, cloud-native networking, edge computing, virtualization, software-defined networking and network automation as well as broader telco segments such as IoT/M2M, CX, OTT services and network security. Tara holds a First Class Honours in BSc Accounting and Finance from The London School of Economics, UK and is a CFA charterholder from the CFA Institute, United States. Tara has over 22 years of experience in technology and business strategy, and has earlier served as project director for technology and economic development projects in various management consulting firms.

Follow Tara Neal on Twitter @taraneal11, LinkedIn @taraneal11, Facebook or email her at tara.neal@thefastmode.com.

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